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Work · Case study 02 / 02 · 2026

Flè

A dating app and its website for the Haitian diaspora, designed and built from the ground up: product strategy, brand, interface and engineering.

The meetfle.com homepage on a computer: a couple embracing above the headline Love, rooted in Kilti.
The Serye screen in the Flè app on an iPhone
Client
In-house, our own product
Scope
Product design, brand, website, mobile development
Platforms
Web, iPhone, iPad
Languages
English and French
Live
meetfle.com ↗ (opens in a new tab)

01 · The brief

Seven people a day. No swiping

Dating apps reward endless swiping. Flè is built for fewer, better conversations.

Flè replaces the endless feed with a few people a day, chosen at 8 PM, and real ways to start talking. There is no like button: you reach someone by answering what they wrote.

It was made for the Haitian diaspora, so the story is told in the community's own words, with Kreyòl at heart, from New York to Port-au-Prince, Miami and Montréal.

02 · The approach

Small rules, big difference

Four product decisions that shape how people meet on Flè.

  1. 01

    Reponn

    No like button. You reach someone by answering what they wrote.

  2. 02

    Serye

    A room earned by conduct, never bought.

  3. 03

    Going home

    Visiting your family's town? People with roots there come first.

  4. 04

    Date Check In

    A trusted person is alerted if a date doesn't check in.

03 · The screens

A home on the web

meetfle.com tells the Flè story, then gets people into the app. Each section reveals as you scroll, and the motion calms down for anyone who turns it off.

The meetfle.com features section, titled Built for the way we actually meet
Features Built for the way we actually meet.
The proverb section: Piti piti, zwazo fè nich li, on a warm cream background
Proverb Piti piti, zwazo fè nich li.
The safety section, titled Room to be yourself, safely
Safety Room to be yourself, safely.
The closing section: Your person may be closer than you think, with a TestFlight button
Download Your person may be closer than you think.
  1. meetfle.com on a phone: the opening screen
    01 / Opening The couple, the promise, the download.
  2. meetfle.com on a phone: feature cards for Kreyòl at Heart and Reponn
    02 / Features Kreyòl at heart, and Reponn.
  3. meetfle.com on a phone: the proverb section and a city hub picker
    03 / City hubs Pick the city you call home.
  4. meetfle.com on a phone: the download section
    04 / Download One screen at a time, phone first.

04 · The screens

Built around the person

A native app for iPhone and iPad, with subscriptions. Profiles lead with roots, food and family, not only photos.

  1. The Discover screen showing Esther, 26, from Boston with roots in Gonaïves, and a Reponn button
    01 / Discover Seven people a day, chosen at 8 PM.
  2. A profile for David, 30, from Queens, with prompts about his roots and favourite dish
    02 / Profile Built around the person, not the swipe.
  3. The Serye screen showing Nadine, 27, from Atlanta, with her prompt answer in Kreyòl
    03 / Serye A room earned by conduct.
  4. The Messages inbox, with verified badges next to members' names
    04 / Messages Verified members are marked.
  5. A chat with Jean Baptiste, including a sent flower and a voice-note button
    05 / Chat Photos, voice notes and flowers.
Flè running full screen on iPad, showing Samuel on the Discover screen
iPad Full screen in both orientations.
Flè on an unfolded iPhone, showing Nadine's profile
Unfolded iPhone Ready for iPhone Duo, inside and out.

05 · The outcome

What shipped

One product across three screens, in two languages, live at meetfle.com.

Platforms: web, iPhone and iPad
3
People a day, chosen at 8 PM
7
Languages: English and French
2
Product rules: Reponn, Serye, Going home, Date Check In
4