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Work · Case study 01 / 02 · 2026

Mr Maxx Visuals

A premium brand and a fast, search-friendly website for a photography studio covering real estate, hotels, vacation rentals and weddings across New York City and Nassau County.

Mr Maxx Visuals homepage on a computer: Photos that get the listing booked, with a before and after slider
The same homepage on a phone, with the Check a date button
Client
Mr Maxx Visuals
Scope
Brand identity, website, online booking, local SEO
Build
Hand-coded static site, 16 pages
Area
Five boroughs and Nassau County
Status
Launching soon

01 · The brief

Look premium, get found

Clients judge a photographer by the first impression of the website.

Mr Maxx Visuals photographs homes, hotels, vacation rentals and weddings. Their clients are agents, property managers and hotel teams who decide in seconds whether a photographer looks the part.

They needed a brand that felt as polished as their photos, and a site that shows up when someone searches for a property photographer in their borough, then turns that visit into an inquiry.

02 · The approach

Brand, site and search

Four pieces, designed together so the brand, the pages and the search results all say the same thing.

  1. 01

    Brand identity

    A logo system in horizontal, stacked and monogram versions, in gold, ink and white, so it works on every photo, card and watermark.

  2. 02

    Website

    16 pages covering real estate, hotels, vacation rentals, weddings, pricing, portfolio, about and contact, with a before/after slider on the homepage and a caption on every photo.

  3. 03

    Online booking

    A "Check a date" flow: pick a service and a package, see the price update live, then choose a time.

  4. 04

    Local SEO

    Dedicated pages for Manhattan, Brooklyn, Queens, The Bronx, Staten Island and Nassau County, written to match how clients actually search.

03 · The screens

Built to get booked

Agents and hosts book from their phones between showings, so every page was designed for a phone first.

Mr Maxx homepage with a before and after slider comparing a phone photo and a professional photo
Homepage Drag the line to compare a phone photo with a professional shoot.
Check a date page with service tiles, packages, extras and a live price
Check a date Service, package, live price, then a time.
Portfolio with a shoot caption under every photo
Portfolio A shoot caption under every photo, like a photographer's notebook.
  1. Mr Maxx homepage on a phone
    01 / Home The headline and booking button come first.
  2. Mr Maxx homepage on a phone with the before and after slider
    02 / Slider Works with a thumb and with the keyboard.

04 · The outcome

Fast and accessible

Scores from Google Lighthouse, tested on a phone.

Speed score for the homepage on a phone, with 100 on the booking and service pages
93
Accessibility: readable contrast, labelled controls, and a slider that works with the keyboard
100
Best practices score from the same test
100
Local pages: Manhattan, Brooklyn, Queens, The Bronx, Staten Island and Nassau County
6